Samsung is set to make waves in early 2025 with the highly anticipated Galaxy S26 Series. Breaking previous rumors, the tech giant has officially decided to continue its popular Galaxy S26 Plus model alongside the standard Galaxy S26 and the top-tier Galaxy S26 Ultra. This decision marks a strategic pivot for Samsung, reinforcing its commitment to user feedback and the enduring success of the Plus variant across global markets.
Why Samsung Shifted Its Strategy
According to fresh industry reports from South Korea, Samsung originally planned to phase out the Plus model in favor of a redesigned “Edge” edition. However, that plan quickly lost traction. The Galaxy S25 Edge struggled to resonate with consumers in the company’s home market, mainly due to its curved display and less ergonomic handling. Within weeks of launch, sales dropped sharply, prompting Samsung to reevaluate its strategy for 2025.
Consumers reportedly found the Edge variant stylish but impractical for everyday use. In contrast, the Plus model offered a more balanced mix of performance, comfort, and design — key traits that users value in a flagship smartphone. This strong feedback led Samsung to revive and refine the Plus model for its next-generation lineup.
Galaxy S25 Plus Success Paved the Way
The Galaxy S25 Plus had already proven its appeal by outperforming the Edge model in both domestic and international markets. Its perfect balance between the standard and Ultra versions made it the go-to choice for users wanting premium performance without the Ultra’s hefty cost. The model’s consistent sales momentum has directly influenced Samsung’s renewed focus for 2025.
Based on insider reports, Samsung plans to launch not three but four distinct versions of its next lineup: Galaxy S26, Galaxy S26 Plus, Galaxy S26 Pro, and Galaxy S26 Ultra. This expanded series aims to serve every consumer segment, from casual users to tech enthusiasts.
Expected Price and Launch Timeline
While official pricing details are still under wraps, early leaks suggest the Galaxy S26 Plus will start at around $999 — approximately RM4,699 in Malaysia. Pricing may vary slightly depending on storage configuration and region. Samsung reportedly intends to maintain competitive pricing to appeal to a broader range of customers.
Samsung Galaxy S26 Plus – Expected Specifications
Display: 6.7-inch Dynamic AMOLED 2X, 120Hz refresh rate
Processor: Snapdragon 8 Gen 4 / Exynos 2500 (depending on region)
RAM & Storage: 12GB RAM, up to 512GB internal storage
Rear Cameras: Triple – 200MP (main) + 12MP (ultra-wide) + 10MP (telephoto)
Front Camera: 32MP high-resolution selfie camera
Battery: 5000mAh with 65W fast charging support
Operating System: Android 15 with One UI 7.0
Connectivity: 5G, Wi-Fi 7, Bluetooth 5.4, USB-C
Samsung’s Future Direction
Samsung’s decision to retain the Plus variant underscores its strategy of listening closely to user needs rather than chasing design trends. The company appears ready to discontinue the Edge lineup entirely and double down on the more popular and practical Plus and Ultra models.
This approach reflects Samsung’s long-term focus on offering premium experiences at varied price points. The Galaxy S26 Plus is expected to bring improved performance, better battery efficiency, and a sleeker design, setting a new benchmark for 2025’s flagship smartphones.
I’m Kanwal, a tech enthusiast and automotive writer behind Kntvnews. I love exploring how technology shapes our daily lives and the future of mobility. Through this platform, I aim to share genuine stories, reviews, and opinions that matter to readers who value authentic information.